Unjaded Episode 117: 4 Steps to Create Your Content Plan

Struggling to keep up with content creation while growing your business? In today’s fast-paced digital world, having a strategic content plan isn’t just helpful—it’s essential. If you’re tired of chasing fleeting social media trends and want to focus on creating impactful, evergreen content that attracts clients and grows your brand, keep reading. Here I’m diving into 4 powerful content planning strategies that will serve you in 2025 and beyond.

4 Key Strategies to Supercharge Your Content Creation

As we head into 2025, content creation and marketing are more dynamic—and more essential—than ever. Whether you’re a coach, an entrepreneur, or a creative, building content that truly connects with your audience requires intentionality and strategy. In this post, I’m sharing four powerful strategies to help you create impactful content that lasts, drives results, and feels authentic to you.

If you’re tired of chasing social media trends or feeling like your efforts aren’t paying off, these tips will give you the clarity and focus you need to shift into a more sustainable, effective approach.

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1. Know the Problem You Solve

The cornerstone of effective content marketing is understanding the problem your audience needs solved.

Too often, entrepreneurs focus on superficial details about their “ideal client” (like their age, car, or hobbies) without ever defining what they actually do for that client. People don’t hire coaches or buy courses just for fun—they’re looking for a solution for a specific issue.

Key Questions to Ask Yourself:

• What is the core problem my business solves?
• What results can clients expect when they work with me?
• How can I communicate this transformation clearly in my content?

When you nail this clearly, you’ll attract the right people to your business. Instead of marketing broadly, your content will resonate deeply with those who truly need what you offer and are willing to pay for it.

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2. Focus on Long-Form Content

While social media has its place, it’s not where people go to find lasting solutions. For real traction, prioritize long-form content platforms where users actively search for answers:

• Blogs: Optimize posts with SEO to capture organic search traffic.
• YouTube: Create how-to videos or insights tied to your niche.
• Podcasts: Share your expertise with an engaged, niche audience.
• Pinterest: Drive traffic to your website with visually appealing, keyword-rich pins.

Why Long-Form Content Works:

Unlike social media posts (which disappear in hours), long-form content has staying power. A
well-written blog post or YouTube video can drive traffic to your business for years. For example,
some of my Pinterest pins—created over a decade ago—are still generating views and engagement.

This approach allows you to step off the content hamster wheel and build an evergreen library of resources that continues to work for your business long after you hit publish. This also makes it easier for you to hire people to repurpose content for you, as you scale your online business.

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3. Stop Making Social Media Your Main Focus

It’s time to rethink how you use social media in your marketing strategy.

Social platforms are great for building brand awareness and creating a sense of connection with your audience, but they’re rarely where people make buying decisions—especially for high-ticket offers like coaching or courses.

Use Social Media for:

• Community building: Share behind-the-scenes moments to foster connection.
• Visibility: Post snippets of your expertise to stay top-of-mind.
• Brand trust: Let your audience see the person behind the business.

Don’t Rely on Social Media for:

• Long-term content storage or searchibility.
• Attracting ready-to-buy clients.
• Driving consistent traffic to your offers.

Instead, think of social media as a complementary tool—not the foundation of your content strategy.

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4. Use AI Strategically—Not as a Crutch

AI tools can be a huge time-saver, but they should never replace your authentic voice.

While AI-generated content is becoming more prevalent, audiences (and algorithms) are increasingly prioritizing authenticity. People can spot cookie-cutter posts, and relying too heavily on AI could make your brand feel generic – and yes, I used AI to give me an outline for this post before I wrote it.

How to Use AI in Content Creation:

• For inspiration: Use AI to brainstorm ideas or outline your content.
• For efficiency: Speed up tasks like drafting headlines, captions, and hooks.
• For support, not substitution: Always add your personal touch to ensure the content reflects your unique perspective.

As we move into 2025, showing up authentically will be a key differentiator in building trust and connection with your audience. Here’s a podcast episode that I recorded for you on how to use AI without it stealing your voice. In the episode, I go through not only how to use AI in your business but also how to use AI according to your Human Design Type. Listen here.

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Bonus Tip: Consider Podcast Guesting

You don’t need your own podcast to leverage the power of audio marketing. Guesting on other people’s podcasts—especially those in related niches—can help you reach new audiences without the overhead of running your own show.

How to Find Opportunities:

• Identify “niche neighbours”—businesses or creators whose audiences align with yours but don’t directly compete.
• Offer to share valuable insights or expertise that would complement their content.

Smaller podcasts can be just as effective (if not more so) than landing a spot on a big-name show. It’s all about connecting with the right audience and when you work with smaller creators, chances are they’ll promote you more to their audience. Please be a good guest and make sure YOU promote the
episode too!

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Recap: Your 2025 Content Creation Game Plan

Here are the four strategies to focus on in 2025 to amplify your content marketing:

1. Know the problem you solve—and communicate it clearly.
2. Focus on long-form platforms like blogs, YouTube, and podcasts for lasting impact.
3. Stop relying solely on social media—use it strategically, not as your main content driver.
4. Be intentional with AI—let it support your work, but don’t let it replace your voice.

By aligning your efforts with these strategies, you’ll create content that resonates with your audience, builds trust, and supports sustainable business growth.

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Let’s Build the Business You Love in 2025

Ready to create impactful, intentional content? Follow the Unjaded podcast for weekly insights on aligning your Human Design with your business goals. Together, we’ll make 2025 your most powerful year yet!

Listen to Episode 117 of Unjaded Now:

Ready to dive deep, uncover the magic of your design and step into the Unjaded version of YOU? Press play and let’s begin.

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ 
• Check out Vickie’s website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

You May Also Like:

The Missing Piece in your Content that is Costing you Sales

How to Create Content that Connects & Engages

How to Create a Lead Magnet That Works

Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Find the Entire Transcribed Episode Here:

The transcript will be updated soon!