Unjaded Episode 122: Content Creation as a Procrastination Strategy

Content creation is an essential part of business, but for many entrepreneurs, it becomes a hidden form of procrastination. If you find yourself endlessly tweaking a blog post, re-recording videos, or postponing a launch because your content “isn’t ready yet,” you’re not alone. This cycle of perfectionism and avoidance can keep you stuck in busywork instead of moving your business forward. In this post, I break down why content creation often masquerades as productivity and how to shift from constant creation to strategic action.

What you’ll Uncover about Content Creation here:

✅ How perfectionism, lack of clarity, and fear of visibility stall your progress
✅ The key signs that you’re using content creation to avoid launching or selling
✅ Actionable steps to publish before it’s perfect and focus on revenue-generating tasks

Plus, hear how one entrepreneur in Unjaded broke free from the content loop and finally launched her lead magnet—proving that taking imperfect action leads to real momentum.

Stop letting content creation hold you back.

Prefer to listen? You can do that here.

Why Content Creation Becomes a Procrastination Tool

1. Fear of Imperfection:
   Many entrepreneurs get stuck in the cycle of tweaking and editing, convinced that their content isn’t good enough to publish. This perfectionism stems from a fear of judgment or failure, keeping your work in limbo. I recently attended Podfest where one of the speakers said this: “Just reframe perfectionism as ‘I’m a coward’ and you’ll never fall into it again.” WHOA
2. Lack of Clarity:
   Without clear messaging or a defined audience, it’s easy to fall into the trap of creating without purpose. You might be busy, but are you being effective? It’s hard to know when you’re in the habit of ‘throwing something up there’ just to get it done. Your content serves no purpose when you’re unclear on your message.
3. Avoidance of Visibility:
   Publishing content means putting yourself out there. For some, this vulnerability can be intimidating, leading to procrastination disguised as preparation.
4. Confusing Activity with Progress:
   Endless creation can feel like productivity, but without publishing or promoting, it’s simply busywork. True progress comes from taking imperfect action.

How to Recognize Procrastination in Your Content Creation

• You’ve rewritten the same blog post multiple times.
• You’re spending hours editing videos or podcasts without publishing them.
• You have a backlog of “done” content that has never seen the light of day.
• You’re avoiding launching a product or service, claiming the content isn’t ready.

If any of these resonate, it’s time to shift your mindset and approach so that you can start making the money you’re here to make and having the impact you’re here to have.

Steps to Break the Cycle of being on The Content Creation Hamster Wheel

1. Set Clear Goals:
   Define the purpose of your content. Are you building your audience, nurturing relationships, or driving sales? Clarity will keep you focused and intentional.
2. Publish Before It’s Perfect:
   Done is better than perfect. Your audience isn’t looking for perfection—they’re looking for value. Publish your work, gather feedback, and refine as you go.
3. Test Before You Create:
   Instead of spending weeks or months creating a course or product, test your ideas with a beta launch. This ensures you’re building something your audience actually wants.
4. Create Systems and Schedules:
   Establish a content calendar to keep yourself accountable. Prioritize publishing over endless revisions, and set deadlines for completion.
5. Focus on Revenue-Generating Activities:
   Identify tasks that directly contribute to your bottom line, such as launching lead magnets, nurturing your email list, or promoting your offers.

Case Study: Shifting from Creation to Action

In this episode of Unjaded, I share insights from a client session where a coach realized she was stuck in the loop of creating but not launching. By stepping back, clarifying her message, and committing to publishing, she was able to finally release her lead magnet and start to build her audience so that when she launches, she’s speaking to real people and not crickets!

Progress often requires taking imperfect action and trusting the process – and yourself!

Your Challenge:

Take one piece of content you’ve been holding onto and publish it this week. Whether it’s a blog post, podcast episode, or social media update, share it with your audience. Your business will thank you for moving forward.

Content creation is a powerful tool when used intentionally, but it’s no substitute for action. By recognizing when you’re procrastinating, setting clear goals, and prioritizing publishing, you can break the cycle and start seeing real results in your business.

Ready to take your content strategy to the next level?
Follow the Unjaded podcast for more actionable insights on building a sustainable, aligned business.

Your Next Step: Align Your Messaging with Your Human Design

If your content isn’t bringing in the clients and income you know it should, it’s time to shift your messaging.

Join me for a FREE 3-day masterclass where I’ll show you how to:

✅ Make your offer a need-to-have instead of a nice-to-have
✅ Avoid the #1 messaging mistake that’s costing you clients
✅ Use your Human Design to attract paying clients with ease

🎉 Save your spot now: VickieDickson.com/live-masterclass-jan-2025
Replays available & VIP access for lifetime replay options!

Listen to Episode 122 of Unjaded Now:

Ready to dive deep, uncover the magic of your design and step into the Unjaded version of YOU? Press play and let’s begin.

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ 
• Check out Vickie’s website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

You may also like:

Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Find the Entire Transcribed Episode Here:

Are You Using Content Creation as a Procrastination Tool?

Welcome back—or welcome here if it’s your first time!

Today, I want to ask you a tough question: Are you using content creation as a way to procrastinate in your business?

This comes from a client session that, honestly, pains me to talk about. I’ve been working with this client on and off for a year, and she still hasn’t fully gotten her business off the ground. Now, let me be clear—this is rare. And she is fully responsible for her choices and actions.

That’s lesson number one:

You Are Not Responsible for Your Clients’ Decisions

If you’re a coach, mentor, or service provider, this is something you need to hear. We cannot make people take action. Your job is to guide and support—but not to carry the weight of their choices.

Does it frustrate me that this client isn’t further ahead? Yes. But she keeps coming back, which tells me she’s getting something from this process. We’ve done a lot of work around the real reasons she’s not moving forward.

And one of those reasons? She’s stuck in a content creation loop.

Are You Creating Just to Avoid Selling?

Here’s what’s happening with this client (and maybe you’ll recognize yourself in this pattern too):

🔹 She has a year’s worth of content sitting in a folder.
🔹 She’s recorded 20+ podcast episodes—but keeps redoing them instead of publishing.
🔹 She’s written four courses—but hasn’t put a single one up for sale.
🔹 She has six funnels and three lead magnets—but none are live.

This is a huge red flag. If you keep reworking, tweaking, and “perfecting” instead of hitting publish, you’re procrastinating.

Why You Shouldn’t Create a Course Before Selling It

One of the biggest mistakes I see entrepreneurs make is creating a course before testing if their audience actually wants it.

The only way to know if what you’re creating will sell is to put it in front of real people. You need to get vulnerable and actually ask people to buy.

💡 Beta launching is your best friend. Offer your course at a lower price point, see if people buy, and refine as you go. If no one bites? You just saved yourself weeks (or months) of wasted time creating something no one wants.

Endless Content Creation = No Income

If you’re constantly creating but never selling, you’re keeping yourself broke.

👉 You’re writing blog posts, but not making offers.
👉 You’re recording podcasts, but not leading people into your paid programs.
👉 You’re building courses, but not testing demand.

At some point, you have to stop hiding behind content and start making sales.

And I get it—selling is scary.

But here’s the truth: People can’t pay you if they don’t know what you offer.

Perfectionism Is Just Fear in Disguise

This client keeps telling herself, “It’s not perfect yet. I just need one more thing.”

Spoiler alert: It will never be perfect.

We use perfectionism to keep ourselves safe. But here’s what I long for you to understand—playing it safe isn’t going to build your business.

You have what it takes to change people’s lives. But that only happens if you put yourself out there.

Your Challenge: Take Imperfect Action Today

I’m challenging you to take one piece of content that you’ve been sitting on and publish it.

✅ Post that blog.
✅ Publish that podcast episode.
✅ Launch that offer.
✅ Email your list.

Whatever it is—just do it.

Because done is better than perfect.

That’s the difference between successful entrepreneurs and those who stay stuck—we take imperfect action.

And when you’re brave enough to show up, you inspire others to do the same.

So step out of the content creation loop and start making money in your business today.
You’ve got this. 🚀