If you have Launch Phobia, This is For You!

Unjaded Episode 123: Afraid to Launch Your Offers Online? Let’s redefine what launching is.

Successful online entrepreneurs launch offers on a regular basis. Launching is a non-negotiable in the online space. How you do that though, is up to you. By aligning with the energy within your Human Design blueprint, you can launch your offers without burning yourself out.

How to Overcome Launch Phobia and Sell Your Offers with Confidence

Are you afraid to launch your offers? You’re not alone. Many online entrepreneurs struggle with the fear of launching—fear of rejection, burnout, or hearing crickets when the cart opens. But if you’re serious about your business, launching is essential. The good news? It doesn’t have to feel overwhelming or out of alignment with who you are.

In this blog post, we’ll explore the common fears around launching and how to reframe them, all while aligning with your unique Human Design. Whether you’re a seasoned entrepreneur or just stepping into the world of online marketing, these insights will help you create a launch strategy that feels good and delivers results.

Prefer to listen? You can do that here.

What is Launch Phobia?

Launch phobia is that sinking feeling you get when you think about putting your offer out into the world. Maybe it’s fear of no one buying, being judged, or of the overwhelming energy it takes to get the job done.

The truth is: launching doesn’t have to look like a high-energy, all-consuming sprint.

When you shift your perspective on launching, you’ll realize there’s no one-size-fits-all approach. It’s about finding a method that works for you, your energy, and your audience. By aligning with your Human Design, you can launch your offers your way so that you don’t burn yourself out.

Why Launching Your Online Offers Is Non-Negotiable

You might think, Why do I have to launch? Can’t I just put my course, program, or product on my website and let it sell itself? While evergreen offers can be a valuable piece of your strategy, they still require a system to drive sales.

Launching creates urgency. It tells your audience, “This is the time to take action.” Human behavior thrives on deadlines and scarcity, so incorporating these elements—whether in a live launch or an evergreen funnel—can make all the difference in converting browsers into buyers.

How to Align Your Launch Strategy with Your Human Design

Human Design isn’t just a personal development tool—it’s also a game-changer for your business strategy. When it comes to launching, your Human Design can help you:

• Understand how your energy flows best (are you built for high-energy live launches or steady, evergreen strategies?).
• Determine whether you thrive in group settings or prefer one-on-one interactions.
• Uncover what makes you magnetic to your ideal audience so that you leverage it to get the most bang for your buck!

For example, if you’re a Manifesting Generator, you might feel most aligned creating a mix of live interactions and spontaneous pivots in your launch. If you’re a Projector, you might do better with a smaller, more curated audience and a focus on one-on-one invitations and a system in place that people follow through your launch.

3 Online Launch Strategies to Consider

Let’s explore three types of launches to inspire your strategy:

1. Evergreen Funnels with Scarcity
   • Create an automated system where your audience flows from lead magnet to offer.
   • Use tools like countdown timers or limited-time discounts to create urgency.
   • Example: Offer a 25% discount for 48 hours after someone opts into your email list.
2. Monthly Webinars or Workshops
   • Deliver a live workshop consistently, inviting attendees to your program or service.
   • Add value during the workshop and include a time-sensitive bonus for those who join right after.
   • Example: A Human Design workshop where participants get a bonus 1:1 session for enrolling within 24 hours.
3. Live Launches
   • High-energy and immersive, live launches often include challenges, multi-day workshops, or a series of live streams.
   • While they require preparation, live launches give you the chance to connect deeply with your audience.
   • Example: A three-day challenge leading into your signature coaching program.

Messaging: The Secret Sauce of a Successful Launch

If your offer isn’t selling, it’s most certainly a messaging issue. Are you clearly communicating the transformation your audience will experience? Are you speaking to their deepest desires and pain points?

For instance, instead of saying, “I help people align with their Human Design,” say, “I help entrepreneurs use their Human Design to create content that attracts paying clients without burnout.” The more specific you are, the easier it is for your ideal audience to see the value of your offer.

How to Overcome Fear and Launch Anyway

1. Start Small: Your first launch doesn’t need to be a massive event. A simple email sequence with a limited-time offer can be enough to build confidence.
2. Prepare in Advance: Write your emails, plan your social media, and map out your strategy ahead of time.
3. Embrace Flexibility: Especially for Generator types, leaving room to pivot during your launch can make it feel more aligned.
4. Detach from the Outcome: Remember, not everyone will buy—and that’s okay. Focus on showing up authentically and building relationships.

The Role of Human Design in Your Marketing Strategy

Your Human Design isn’t just about launching—it can guide your entire marketing strategy. From content creation to audience engagement, understanding your energy type and strategy can help you:

• Create content that feels effortless and authentic.
• Build trust with your audience by honoring your natural rhythm.
• Avoid burnout by working in alignment with your design.

When you honour your design, you’ll not only enjoy the process more—you’ll also see better results.

Final Thoughts: You’re Meant to Launch

Launching doesn’t have to be scary or overwhelming. When you approach it with the right mindset, strategy, and alignment with your Human Design, it can become an exciting part of your business.

Are you ready to let go of launch fear and step into your power as a business owner?

Join the Free Masterclass Series

✨ Learn how to create content that drives people to your launches AND feels aligned for you.
Join my free, 3 day Masterclass here.

Listen to Episode 123 of Unjaded Now:

Ready to dive deep, uncover the magic of your design and step into the Unjaded version of YOU? Press play and let’s begin.

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ 
• Check out Vickie’s website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

You May Also Like:

Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Find the Entire Transcribed Episode Here:

Do You Have Launch Phobia? Why You’re Afraid to Launch and How to Fix It

Are you afraid to launch your offers in your business? If so, you’re not alone.

So many entrepreneurs hold back from launching because they’re afraid:
😨 Afraid no one will buy
😨 Afraid it will be exhausting
😨 Afraid it will be hard
😨 Afraid of being judged or rejected

All of these fears are valid—but they’re also keeping you stuck. Today, we’re breaking down the real reasons behind launch phobia and how to launch in a way that feels aligned with your energy.

And here’s the truth you might not want to hear:

👉 If you have offers, launching isn’t optional.

Why You Can’t Avoid Launching (Even If You Hate It)

This conversation came up with a potential client who wanted to join my mastermind. She said, “Vickie, I’m so afraid you’re going to make me launch.”

First of all—I don’t make anyone do anything. If I had that kind of power, trust me, I’d start with my husband before my clients. 😆

But here’s the thing: If you’re in business, you have to launch.

Now, how you launch? That’s where Human Design comes in.

Your Human Design won’t tell you what to launch, but it will show you how to do it in a way that feels good for you.

• Are you best in groups or one-on-one?
• Do you love discovery calls or prefer a more hands-off approach?
• Do you thrive in live launches, or would a more evergreen strategy work better?

We can look at your circuitry and energy type to figure that out. But launching in some form is non-negotiable.

What Does Launching Mean to You?

One of the biggest problems is that people have a very specific, often overwhelming idea of what a launch has to look like.

This client said, “When I think of launching, I think of a challenge or a bootcamp where I have to be ‘on’ all the time, and I can’t take a break. And what if nobody buys?”

Sound familiar?

The fear of launching often comes from this rigid idea that it has to be high-energy, stressful, and exhausting.

But launching doesn’t have to look like that. In fact, there are many different ways to launch.

3 Types of Launches (So You Can Find One That Works for You)

If a high-energy live launch makes you want to run for the hills, good news—you have options.

Here are three different types of launches you can try:

1. The Evergreen Funnel Launch

If you’ve ever thought, “I’ll just put my offer on my website, and people will buy it,” I have one question for you:

👉 How’s that working for you so far?

Spoiler: That’s not how business works.

Your offer can’t just sit on your website collecting dust—you need to actively drive people toward it.

💡 Instead of just listing it on your site, build an Evergreen funnel.

How?
✅ Set up a lead magnet that draws people in
✅ Send them through a targeted email sequence
✅ Add a scarcity trigger (a discount, a bonus, or a deadline)

For example, you could offer a 25% discount for 48 hours after they sign up for your freebie. That’s a launch. It’s not loud, it’s not stressful, but it still creates urgency.

2. The Recurring Workshop Launch

Maybe you love teaching but don’t want the pressure of a one-time live launch. In that case, you can:

✅ Host a monthly workshop or webinar on the same topic
✅ Sell your offer at the end with a limited-time bonus
✅ Use that system to consistently bring in new clients

The key? People need a reason to buy now.

• Offer an extra session if they buy within 24 hours
• Give them a special bonus (like a 1:1 call or additional training)

This keeps your energy steady and your sales flowing—without the overwhelm of a one-time launch.

3. The Live Launch (for Those Who Love High Energy)

Live launching isn’t for the faint of heart—it’s a lot of work. But if it fits your energy, it can be wildly effective.

Some common live launch strategies:
🔥 5-day challenges
🔥 3-part workshop series (this is how I launch!)
🔥 Exclusive live events with a limited-time offer

Here’s what you need to know about live launches:

✅ They take preparation. Have your emails, social media posts, and content ready ahead of time.
✅ They require flexibility. If something isn’t working, be willing to pivot (this is why I don’t pre-create everything—I need room to respond).
✅ They bring up ALL your stuff. Launching will trigger every fear you have about being judged, rejected, or not being “good enough.”

More people will say no than yes, and that’s okay. You don’t need everyone—you just need the right people.

The Key to Any Launch: Scarcity and Messaging

No matter what kind of launch you choose, scarcity is necessary.

🛑 Not fake urgency.
✅ Real, ethical scarcity.

People procrastinate—it’s human nature. If there’s no deadline, they won’t take action. That’s why even Evergreen offers need a reason to buy now.

Messaging is also critical. One of my clients recently discovered mid-launch that her ideal clients didn’t even identify with the words she was using.

❌ They didn’t see themselves in her messaging.
✅ Once we tweaked it, she made sales.

This is why your messaging must be crystal clear. If people don’t understand exactly what you do and how you can help them, they won’t buy.

There’s No One-Size-Fits-All Launch—But You HAVE to Launch

One of my friends recently launched with a series of emails and sponsored email lists—no social media, no live events, no ads. And it worked.

Because here’s the thing:

💡 There’s more than one way to launch. But you do have to launch.

If you’re an online entrepreneur, you cannot just put your offers out there and hope people magically buy them.

✅ You don’t have to do a big, stressful live launch.
✅ But you do need to create urgency, clarity, and visibility for your offer.

So, here’s your action step:

👉 Pick a launch strategy that works for you.
👉 Get super clear on who you help and what transformation you provide.
👉 Put your offer out there.

Because the biggest launch mistake? Not launching at all.

Are you going to launch? (You know the answer 😉)