Why you need a marketing strategy in place, no matter what type of business you have. How to use your Human Design to market your business. How to find inspiration for your social media. And more!

If you’ve ever uttered the words “I hate marketing!” this is for you.

Over and over again I hear people exclaim; “I HATE MARKETING!”

But here’s the thing. If you have an online business, marketing is a necessary evil. In this episode of the Unjaded podcast, I’m walking you through how to make marketing your business a regular part of your life so that it doesn’t feel jarring to you when you go to ‘do marketing.’

You know I hate the word ‘should’ and I’m going to use it here to say that you ‘should’ be marketing your business daily. It’s not an activity to do once in a while when you feel like it. It’s the backbone of your business efforts. How else will people understand how you can help them?

In the Human Design space, I hear people saying that they can just follow their design and not partipate in any of the icky things (presumed icky things) like marketing, sales, and social media.

Business is business, no matter what your Human Design is.
There are things you’ll need to do in your business in order to grow. Plain and simple.

Let’s see if we can make this a little easier on you.

Use your Human Design Profile to Market your Business

What is Human Design Profile?

Your Human Design profile is the role you’re here to play in the movie of your life. It’s how you show up as you move through life. There are 12 Human Design profiles that are made up of 6 different profile lines. I’ll cover the 6 lines here. If you’d like to dive deeper, visit this blog post I wrote about the 12 Human Design profiles. Your profile will be listed on your Human Design chart where it says your Type, Strategy, and Authority.

HUMAN DESIGN PROFILE LINE 1 – THE INVESTIGATOR

Motto: The more I know, the less I have to fear! ✨

Line 1 profiles need to research and investigate. They need to go down every rabbit hole in
order to understand the foundation and/or the way things work so that they feel safe and secure.
A feeling of inferiority is the worst thing for a first line profile. They need to know that they know
that they know!

HUMAN DESIGN PROFILE LINE 2 – THE HERMIT

Motto: I am ready for the unknowable, whatever that may be. ✨

Line 2 profiles have a natural and innate talent for what it is that they do. If you ask them, they
have no idea how it is that they do what they do. It comes so naturally that they often don’t see
it as a gift, even though those around them do. The second line profile is self-contained, hence the name hermit.

The thing that’s interesting about second line profiles though, is that they will naturally be called
out (energetically) to share what they know when the time is right and/or they will be called into
community.

HUMAN DESIGN PROFILE LINE 3 – THE MARTYR

Motto: There are no mistakes! ✨

Line 3 profiles have tenacity and grit! They are here to fully experience life. In fact, they MUST
experience everything for themselves as this is how they learn what they’re here to learn.
Third line profiles are often led to believe that they are trying too many things and making too
many mistakes but this is not the case. It is the only way for them to learn their lessons. For the
third line profile, it’s all about discovery and mutation or change.

HUMAN DESIGN PROFILE LINE 4 – THE OPPORTUNIST

Motto: My network finds me when I’m living my strategy and authority. ✨

The line 4 is deeply influential in the community. He/she builds community, or a strong network,
often without being aware that this is a gift. The line four moves from foundation to foundation. This is not someone who will quit their job on a whim without a back-up plan (and maybe even a back-up plan to the back-up plan!)

HUMAN DESIGN PROFILE LINE 5 – THE HERETIC

Motto – I find comfort in the discomfort of being the karmic mirror. ✨

The line 5 is all about projection. It is the karmic mirror for all who encounter it. It’s always
moving towards the other. The aura of the 5th line not only invites others to project onto it, it may project solutions onto others whether asked for or not. Often, 5th line profiles are misunderstood (who wants their karma reflected back to them after all?) and can feel isolated, alone, or like a misfit.

HUMAN DESIGN PROFILE LINE 6 – THE ROLE MODEL

Motto – My life is a canvas made up of lessons, integrations, and leadership. ✨

Line 6 profiles go through 3 distinct life phases:
✨ Age 0-30 is really a third line phase. It’s all about experiencing life and experimenting, making
all of the ‘mistakes.’
✨ Age 30-50 is all about integrating the lessons of the early years (we call this on the roof).
✨ Age 50 and up (we call this off the roof) is all about becoming a role model to the collective,
sharing your life’s lessons and your wisdom.
Six line profiles are often seen as aloof, and that’s ok.

Standing in your Human Design profile in your marketing is every bit as important as it is in the rest of your life! If you’re a 3rd line profile, you NEED to show us what you’ve learned through experience.

If you’re a 6th line profile, we need to understand how you’ve integrated your lessons and for you to stand in your power as a role model.

Of course, this is one of the things that’s conditioned out of us, right?

The more something is a part of who you are here to be, the more you can expect to shy away from it because somewhere along the line, you learned that it’s ‘wrong’ to be that way.
Listen to the episode here to discover how to use your Human Design profile in your marketing.

Use your Human Design Strategy to Market your Business

How?
By leaning FULLY into your own path of least resistance.

If you’re a Human Design Generator, your strategy is to respond. What this looks like in your marketing is rather than initiating or going out and trying to make things happen, you’ll wait for things you see that spark a gut feeling or Sacral response in you. You know those butterflies you get when you’re being drawn to something that excites you? That’s what you’re looking for in your marketing.

If you’re a Human Design Manifesting Generator, your strategy is to respond. Just like the Generator, rather than initiating or going out and trying to make things happen, you’ll wait for things you see that spark a gut feeling or Sacral response in you. You know those butterflies you get when you’re being drawn to something that excites you? That’s what you’re looking for in your marketing.

If you’re a Human Design Projector, your strategy is to wait for recognition and/or the invitation, which can feel impossible in the sense of marketing! I feel you. The most powerful Projectors that I know in business recognize THEMSELVES. Mirror work is powerful for this. On this episode of Unjaded, I spoke with Julianna Christine who is a Projector with a thriving business. She talks about how she uses mirror work to recognize herself so that she’s ready for the right invitations.

If you’re a Human Design Manifestor, your strategy is to initiate and inform. Most of us envy you because you really are designed to get things started. You’ll lean into your Human Design Authority to be sure the thing you’re initiating is right for you.

If you’re a Human Design Reflector, your strategy is to sample and reflect. You have an aura that’s described as teflon like, meaning that you’re not conditioned in your openness like others are. It’s your gift. You may sample different ways of marketing to find out what’s right for you.

Visit this blog post to learn more about how to use your Human Design strategy in every area of your life.

Tips for Marketing your Business on Social Media

1 – Only follow people who inspire you!
While this seems like a no-brainer, we’ve all been guilty of following accounts that bring out the imposter syndrome, right? Stop reading right this minute and unfollow anyone who you find yourself in comparisonitis with!

2 – Keep your ideal client at the forefront of everything you do and say online. Make it about HER. Now I know, you’ll want to say; “But Vickie, I always do that!” and I’m going to challenge you on that a little bit, ok? When you are honouring your Human Design strategy and you get something to respond to (let’s say) do you stop yourself for fear of being judged? No judgment from me. We’ve all been there – and when we’re in that space, we’re absolutely NOT thinking of our ideal client. We’re thinking of ourselves.
So no more of that, ok?

3 – Don’t consume more than you contribute on any platform. What this means is that if you’re going to scroll on Instagram for an hour, you’d best be in content creation mode for an hour too!

Listen to Episode 62 of Unjaded Now

This was a really fun episode to record because I love the energy of group coaching!
If you’d love to hear when the next group coaching call is on Unjaded, pop on over here to grab a
spot on my email list. You’ll be the first to know when the date is set for the next one!

You Can Find My Guests:

• Laurie-Ann Murabito https://speakandstandout.com/
• Debbie Clarke https://www.debbieclarke.ca/
• Mandy Paysse https://mandypaysse.com/
• Andrea Corbet https://www.andreacorbett.com/
• Andrea Slate https://www.instagram.com/theandreaslate

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

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Find the Entire Transcribed Episode Here:

The transcript will be updated soon!