What is a lead magnet? Do you need a lead magnet? How does a lead magnet work? What kind of lead magnet should you create? How to use a lead magnet to build your business. It’s all in this episode of the Unjaded Podcast – Human Design for Intentional Entrepreneurs. Listen here or read the post below.

What is a Lead Magnet?

A lead magnet is something that you use to bring customers or leads to your website. It should be something that provides value, leads someone to work with you, and gives them an immediate win. In exchange for your lead magnet, someone will give you their email address, which is how you grow your email list.

In this post we’re unpacking everything about how to create a lead magnet that works to draw people into your world. This will help you to grow your email list which is important because it’s something you own, unlike your Social Media account that’s very dependent on algorithms, etc.

Do You Need a Lead Magnet?

If you’d like to stay in business for the long haul, the simple answer is yes, a resounding yes. While some do build an entire business on Social Media, more common, and more effective for most of us, is to build our business through email and our own website.

In my own business, I look at Social Media as the welcome mat in my business and my email list is the people who are hanging out in the kitchen with me at a house party. I’m told this is how it feels to communicate with me there too!

3 Things Your Lead Magnet Must Be:

1. Valuable
   People are done with giving up their email address to get some worthless PDF or checklist of things they already know or things that don’t really provide much value. If you want to build a killer email community that values what you have to offer, it must start here. Don’t just pick something random and call it in. Your lead magnet must deliver value.
   
2. Bite Sized
   Your ideal client needs to be able to digest your lead magnet quickly and easily.
   If they open it up and it looks like it will take more than 5-10 minutes to consume, they’re less likely to consume it.  The goal of your lead magnet is for your ideal client or audience member to get a quick win.
   
3. A Stepping Stone
   Your lead magnet should draw your ideal client further into your world.  It should provide value and help them, but not too much.  You don’t want them to consume your lead magnet and think “Well! Now I have everything that I need to solve my problem!” You want them to want to continue working with you – to consume MORE of your great stuff!
   
   

What Type of Lead Magnet Should You Create?

Tired of reading? Listen here instead.

There are so many different lead magnets you could create! The sky’s the limit here.

1. A quiz. 
Quizzes typically perform VERY WELL as lead magnets.  You’ll want to keep people hooked on you with your nurture or welcome sequence though as often they’ll download the results and then say sayonara !

2. A mini video course.
This is a high value lead magnet, as long as it truly is mini. Most people aren’t going to want to sign on for a 3 hour dissertation on your topic.  If you can break it down into 2-3 videos that are 5 minutes in length, they’re more likely to see it through and get a win.

3. A PDF or e-book.
By far the most popular lead magnet on the planet. If you’re anything like me, you have a few hundred of these stored in the files in your computer to come back to ‘later’.

And that’s the trouble with this type of lead magnet. They often don’t get used right away and end up forgotten about.  What’s worse is the person that downloaded it, forgets about you entirely because they haven’t gotten that win we spoke about.

That’s not to discourage you from creating one.  It’s just to say MAKE IT GOOD.

4. A checklist.
Yes, this is a form of a PDF but can be a really easy thing to give someone a quick win.
Say you are a health coach, you could create a check list of foods to always – or never – have in your pantry.  Highly valuable and easily consumable.

5. A scorecard. 
If you want to see this in action, head on over to Podcasting Business School.
Adam Schaeuble is passionate about his scorecard system and teaches others how to use it as a lead magnet.  What it does is gamify a process so that leads come back to it (and you) over and over again.

6. An audio download.
This is a great lead magnet if you work in the energy space. You could offer a meditation or even a reading of one of your favourite works.

One of my students in the Content by Design course, Meg Dolan of Sacred Sparkle is a Reiki master and womb healer. She provides a 10 minute audio meditation as a lead magnet. Her clients get a quick win, it’s valuable, and it leads them to want to work more with her.  Perfect! 

Tired of reading? Listen here instead.

How to Create a Lead Magnet

Start with the end in mind.

This is a big mistake that I see in the online space. 
People create a lead magnet that either they think is super valuable or was super easy to create and call it a day. The trouble is, the lead magnet has NOTHING to do with their business.  It doesn’t lead their ideal client towards working with them or taking another step.

Therefore, when the person starts getting emails that talk about what the person actually offers, it’s no longer a match and they unsubscribe – which can be discouraging if you’re just starting to build your email list, right?

Instead, start with the services that you offer.  In fact, every offer needs to have its own lead magnet to draw people in.  Then create your welcome or nurture sequence that takes people from the lead magnet, through a bridge offer (doesn’t matter whether they purchase this or not as I explain in the episode)  and into your main offer. The natural progression needs to be to work with you in your paid offers.

Your email list is the most important asset that you’ll build in your business so build your lead magnet with intention. Think about the energy that you want to carry throughout your business. How do you want people to feel when they come into your world?

Now go and create something magical for them, ok?

Listen to Episode 61 of Unjaded Now:

The RIGHT lead magnet can revolutionize your business. Your ideal fit clients will be thrilled to give you their email address to get the goods, and to stay in ‘your world’. Tune in to see how!

Other Articles you May Enjoy

• The Endless Pursuit of a 6 Figure Business
• Your Human Design Key to Creativity, Self-Care, Aligned Decision Making
• 2023 Year End Review Human Design Style
• Human Design Gate 7 – Gene Key 7 – Influential Leadership
• Human Design Gate 31 – Gene Key 31 – Leadership

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

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Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ 
• Check out Vickie’s website and current offerings → http://www.vickiedickson.com

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Find the Entire Transcribed Episode Here:

The transcript will be updated soon!