On today’s episode of Unjaded, I’m going to walk you through a simple exercise so that you can understand the actual dollar figure your business needs to bring in this year so that you can stop beating yourself up for not doing more OR… kick your own ass if you’re doing too little!

Small businesses account for 99.9% of business in North America and make up 50% of the economy YET…. only 6 % of entrepreneurs will make 6 figures this year.

I have NEVER had a consulting client answer the “How much money do you need to make in your business this year” question, with anything less than 100k. And I’m not saying you shouldn’t go for 100k. I’m simply saying that there may be other steps along the way for you AND… that maybe 50k would be a whole lot better than the 16k you made in your business last year.

Know what I’m saying?

What You’ll Learn:

• An exercise that will actually show you what you need to make in your business this year – 6-figure or not.
• How this exercise supports your brain into building you up – instead of blocking you.
• Real life examples of  business owners this exercise is working for.

You don’t go from making zero dollars in your businesses to 100 thousand dollars in your businesses overnight.

It’s time to normalize that and to stop letting that mean you’re a failure who will never make it to 6 figures. You will make it. One step at a time – just like everything else in life.

Do me a favour, don’t get jaded along the way ok?

Listen to Episode 45 of Unjaded Now:

Leaning into your own unique Human Design is the very best way to build a business that fits your life so that you can make the money you’re here to make and have the impact you’re here to have.

You Can Find All Active Links Here:

• Check it out → https://vickiedickson.com/unjaded-links/

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Apply for a Laser Coaching Spot on Unjaded:

• We will reach out directly to all selected applicants → https://docs.google.com/forms/d/1qvoHAQyUur34X-aR96ruOUsI-2CD7YEJIVIOjWqwU4g/edit?ts=65cdf78e

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ 
• Check out Vickie’s website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

In the Next Episode:

In the next episode, we kick off Workshop Week here on Unjaded! This is a 5-part episode series that is airing Monday to Friday. I’m so excited to walk you through exactly how to use your unique Human Design to confidently stand in your message so that you attract your perfect fit clients every time you post, email, or speak online. Catch episodes 46-50 and be sure to download the free workbook too!

Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Find the Entire Transcribed Episode Here:

On today’s episode of Unjaded, I’m going to walk you through a simple exercise so that you can understand the actual dollar figure that your business needs to bring in this year, so that you can stop beating yourself up for not doing more. Or you can kick your own ass if you’re doing too little. Small businesses account for 99.9% of business in North America, and make up 50% of the economy. Yet only 6% of entrepreneurs will make six figures this year. I have never had a consulting client answer the “how much money do you need to make in your business this year” question with anything less than 100k. And I’m not saying you shouldn’t go for 100k. That’s not what this episode is about. I’m simply saying that there may be other steps along the way for you. And that maybe 50k would be a whole lot better than the 16k you made in your business last year. You know what I’m saying?

So how much money do you really need to make in your business this year?

I know you’re walking or driving right now. So just listen through and allow your thoughts to wander as we go through some of these questions. Later on. When you’re ready to really do the math, you can come back to the exercises. But for now, just let your mind swirl with possibilities. 

Okay, the more you let your mind swirl with possibilities, the more your mind will try to come up with answers. And if you have an undefined Head Center in your Human Design, this is going to be your specialty, letting things swirl, right?

So some of the questions that I want you to start asking yourself are:

• What household expenses do you need to contribute to each month?
• What household expenses would you like to contribute to each month?

Because this is often a thing, right? Sometimes we have our business and it can be, well, let’s just call it what it is, not a real business. At least as our family thinks of it, you know, so many times this happens to me, so believe me, okay? So if you see my husband on the street, don’t tell him I said this. But it can be that the person who works from home is thought to not have a real job. You know, my friends and I in business, we bemoan this all the time that we can distract ourselves, don’t get me wrong, we can get distract ourselves with like, oh, I’ll do a load of laundry, oh, I’ll just do this load of dishes, oh, I’ll just sweep the floor, you know, all of these things that need to be done that take us away from our business. But then we get mad at our husbands when they do it to us when, you know, when they message and say, well, can you pick up this in town for me? Can you do this for me? Can you do that for me? And it’s like, wait a minute, I’m working here.

So sometimes we feel like we’re not contributing to the household as much as we want to. So that’s why I asked this question, what would you like to contribute to each month because in some families, even though one partner might be making bank and easily able to carry the household, the other partner feels kind of a little bit less than whether that partner tries to make anything about it or not. But they can feel a little bit less than because they feel like they’re not contributing enough. Hopefully, I’m making that makes sense for you. So what household expenses do you need to contribute to each month? And what household expenses would you like to contribute to each month?

Next question, do you have debt that you’d like to have extra money to pay down in lump sums? For example, I have a client I’m going to talk to you about on this episode, who was $60,000 in debt, and she just can’t make a dent in it. So she keeps thinking, my God, if I just had a lump sum, you know, and what was happening before she came to work with me was that she was launching these programs thinking she was going to get a “ho’ bunch” as my granddaughter Sawyer would say, a whole bunch of people into it, and have this lump sum of money that she could work with. So she would launch something and expect to make, you know, 20 grand to be able to put down on this and she would sell one or two, you know, $1,000 or $2,000. And then a couple months later, she would launch something again and expect to have a great big influx of cash in her business and make another $1,000 or $2,000 and she just couldn’t get any headway. So we’re going to talk about that a little bit in this episode, too. Do you have debt that you’d like to have extra money to pay down in lump sums?

Is there a vacation you’d like to take that your current family income doesn’t support? Like, do you need a slush fund? Sometimes it can be really super fun to have some sort of a slush fund coming out of our business for the things that we don’t want to take out of household money. For example, I have a client who wants to rent a house for her entire family to celebrate Christmas this year in the mountains.

Next question, is there something that you’d like to do to improve your home that you keep telling yourself, when I make x I can do that. For example, I have a client who wants an inground pool. And she was thinking that she had to make $150,000 in her business and she you know, she had all of these things. I said, Whoa, wait, slow your roll. How much is an inground pool? And she said, I have no idea. And I said well, that’s the first thing. If the in ground pool is the thing that your business is funding, then we need to know how much the in ground pool costs. Make sense, right? There’s no sense saying that you have to make $150,000 if it actually is $60,000, or $80,000. And that’s what happened with her. And again, it’s not that I think that there’s anything wrong with going for six figures in your business. It’s just that we set ourselves up for failure so many times and we don’t put the structures in place to support that six figure business. As I talked about in the last episode, go back and listen to that one, if you feel like this episode is coming out of nowhere, okay.

Okay, next question. Is there something you’d like to invest in for your business that would really move it forward this year? For example, a course? A certification? Now a human design note? For those of you who have Gate 48 defined like I do, or if you have an undefined Head Center like I do, we always want more information, right? The people with Gate 48, or Channel 48-16, we want all the information, we want all the certificates, we want to go deep on everything. So it may not be something if you’ve got that gate defined in your Human Design that you actually need. But is there something that you would really like to invest in that, you know, would move your business forward? Not just Oh, yeah, I could use that. Oh, I’d love to study ayurveda, oh, I would love to study Reiki, oh, I would love to add this, I would love to add that. I mean, like a real solid investment that you could actually look and say, okay, if I had this course, this certificate, then I could offer this, and I would be able to sell it for this much. And this is the thing that I would create out of it. Does that make sense?

So some of the other examples of investments that you could be thinking about making in your business, maybe brand photos? And is that a good investment? That all depends? Do you need brand photos? I mean, you can do a lot without them, but it sure is nice to have them? Are they going to be the thing that actually helps you to make more money? Probably not. What about office space? Do you need office space? Do you need a new laptop? Do you need a web camera to do YouTube videos? Do you need a microphone to start a podcast? And when we measure business decisions or business investments, we want to look at the return on investment, the ROI. So I really want you to look at things that you’re doing for your business or that you’re calling investments for your business. I want you to look at them as, is this going to turn into dollars in my business? And when you’re looking at life decisions, look at the life on investment. Is this going to add more to your life? Paying down dead 100% it’ll add more life to your life. An inground pool? Sure, maybe if you’re going to use it every day.

So right about now you’re probably pushing back on this a bit thinking, Vickie, I’ve done this before. It’s never helped me to make more money in my business. And I would say really? What did you do with it after you figured all this out? Or, more accurately, did you actually figure it out? Or did you just give this exercise a nod and then tuck it away for when you have more time? 

See, I really do know you.

So today we’re going to actually do the work. And here’s why. Like I’ve said, I’ve never had a consulting client come in for a session who doesn’t think they need to make six figures. But that’s not always the case. And again, I’m not saying not to go for six figures in your business. I’m just saying that I think we need to stop seeing it as the holy grail if only 6% of businesses ever make it to 100 figures. And you’re going to feel like a failure for not making over $100,000 a year, then we have a problem.

Okay. So when I took my last client through these questions, here’s what we discovered. She’s a health coach. She’s single, she lives on her own, her house is paid for, her children are grown, and her biggest want in her life is a trip to Greece. The biggest investment she wants to make in her business is the Content by Design course. She has $10,000 on a line of credit that she used to buy some things in her business that she’d like to pay off this year. So when we added that up, we see that her trip will cost her $6,000. The Content by Design course will cost her $1,500. And the line of credit is sitting at $10,000. So that’s about $17,500 over and above what she’s making now, which is $55k. Which means that she really needs to make $72,500 in her business this year. Does that mean she shouldn’t shoot for 100k? Not at all. Please hear me when I say this, you can shoot for whatever it is you want to shoot for. But she’s going to need to hit that $72,500 On our way to the $100,000.

So let’s make that the first goal. Because it’s believable for her brain her brain automatically goes to finding solutions for making an extra $17,500 This year, you should have heard her intercession. Like she was excited to think that she “only”, and I’m putting that air quotes, had to make $72,500.

Now if that’s a big number for you and your business, please, the principles will hold the same. I promise you the principles will hold the same okay. She got so excited and she said that’s only eight more clients Vickie, I can do that. If I could run a paid challenge each quarter and easily make that they usually net me about $4,000, I’m only doing one a year. Now, if I just increase them and do them every quarter, there’s a big chunk of that. Or I could, or I could, or I could. So rather than her brain stopping her when she thinks about making 100k, because for her, that was almost doubling her income. And it’s, I was gonna say, it’s hard to double her income in a year, our brain tells us that it’s hard to double our income in a year, or to make 45k in a year, she automatically goes to Oh, my God, I need to put 20 more clients on my roster, where am I going to put them, I won’t have any life. So it’s really different. When you start looking at the actual number that you need to make. It’s like your whole brain, your whole body, your whole nervous system can just kind of relax into it and start to come up with solutions, rather than starting to come up with roadblocks. And you know how that is right? You know how your brain can come up with roadblocks for you. Me too.

Okay, so let’s talk about my client with $60,000 in debt. When she came to me, she was making about $10,000 a year in her business, it was a slow go. And she had so much shame around this. I can’t even tell you how badly she felt. This is where the question comes in, that I talked about in the beginning, how much do you want to contribute, because she felt like she wasn’t contributing to the household enough. She really felt a lot of shame around that she felt like her partner was carrying too much of the load. And she was never getting her business to a place where it made a difference. You know, she might have bought pizza every couple of weeks, or taking them on date night, or taking the kids to the skateboard park or something like that. But she wasn’t really contributing in a way that she wanted to. So if that’s where you’re at with your business, that question can be a really important one. So what did she do in her business, she’s a fellow Human Design practitioner, and she’s focused on kids and families. We tweaked her messaging and created new offers, we worked on building her audience, which she’ll do all year, and you know, you’re gonna build your audience forever and ever and ever and ever and ever. What she discovered while doing this exercise is that she needs to make $80,000 this year in order to rid herself of the sickness that she’s feeling in her stomach. Remember, I said she feels shame around not contributing to her household. She also feels a lot of angst around that debt, it is tearing her up inside. So she doesn’t need to pay off all of her debt within the year. But for her, it would allow her the room she needs to breathe. So we came up with a solid plan of action that has her on the path to making half of that. And then she went to work for someone else doing something that she loves to make up the other half while she grows her business.

And, you know, in some circles, and with some coaches, that would feel like she was failing, because she got a job. But that job relaxes her nervous system. That job gives her the capacity to know that her basic needs are covered to know that she’s contributing to her household. And then when she’s working in her business, she has a sense of peace about her. She doesn’t have that feeling in her gut and that pressure that comes with, I have to sell this, I have to sell this, I have to sell this I’m a loser, I can’t sell, why can’t I sell all these things that are that are going on? Does that make sense to you?

So again, I’m not saying don’t go for six figures, I’m saying, figure out what it really is that you need to go for. Because there’s freedom in that it’s all about relaxing into it. Allowing your nervous system to feel safe as you reach for your goals and make sure they’re your goals. Not some arbitrary pie in the sky thing that you hear every coach online talking about, and telling you that you should reach for remember, stop “should-ing” on yourself. Set yourself up for success every step along the way. Because practice makes perfect.

When you’ve made your first 5k I want you to celebrate it. And then making 5k will feel safe. And then when you’ve made 10k, celebrate it. And notice how safe it feels to make 10k. And then when you make 15k and 20k and 50k and 70k and 80k and 100k. We don’t go from making $0 in a business to $100,000 in a business overnight. I don’t care what coach you have, I don’t care what your Human Design is, I don’t care what your guru is telling you. It just doesn’t happen. We need to normalize that and stop making it mean that you’re a failure who will never make it to six figures. Because you absolutely can make it to six figures and beyond. But we do it one step at a time just like everything else in life.

So do me a favor and don’t get jaded along the way okay. Now I would love to take you through leaning into your Human Design to build the business that you’re here to build using your specific energy type to build the business that you’re here to build without burning out, let’s look at those gifts and talents that you came here with. Let’s look at the role that you’re here to play in the movie of your life. Let’s look at all of the ways that you’ve been conditioned to think that you’re not the shit because you are the shit, you are the shit and we need you to stand in your power. And you can’t do that if you’re beating yourself up for not making $1 figure in your business that you may or may not even need to make. When you’re ready, pop into my world for a Human Design reading. I promise you it will be the best investment you’ve made this year in yourself and in your business. Life is gonna kick you around my friend. Your challenge is to stay unjaded.