Unjaded Episode 118: Stop Doing This in Your Posts ➡️ Start Doing This Instead!

If content creation feels triggering, you may be following bad advice. Rather than forcing every post to sell, start to see content creation as something that truly connects with your audience. Discover how to align your messaging with your Human Design for effortless, impactful content creation that builds an audience of people who are ready to hire you.

Creating Content That Connects Without the Pressure to Sell

If you’ve ever felt the pressure to turn every piece of content into a sales pitch, you’re not alone. It’s a common belief that can leave entrepreneurs feeling stuck, uninspired, and even a little “yucky” about showing up online. In this post, we’re diving into why that approach doesn’t work, how you can create content that feels good, and how leveraging your Human Design can make the process effortless, enjoyable, and wildly effective.

The Big Misconception: Every Post Must Sell

A client recently shared with me her belief that every post had to lead to an offer. This belief had her stuck and resisting content creation altogether. If you’ve been told this before or felt this same pressure, let’s bust that myth together. Content creation isn’t about constant selling; it’s about connecting, educating, and building trust with your audience.

Think about how you feel as a consumer when every social media post, podcast, or email you encounter screams, “Buy now!” It’s exhausting, right? Now imagine the relief you’ll feel—and your audience will feel—when your content shifts to serving and connecting instead of selling.

Why Connection Trumps Constant Selling

Content that connects focuses on your audience’s needs, desires, and challenges. It answers their questions, inspires them, and meets them where they are in their journey. This type of content does more than just attract attention; it builds trust and rapport, laying the foundation for future sales.

The truth is, people need multiple “touches” before they buy. While it used to be seven, recent data shows that number has jumped to 27! That’s a lot of opportunities to build a relationship, provide value, and make your audience feel seen—without shouting about your offers in every post.

And let’s begin to look at it as an opportunity to connect and not as a slog or a drag. We GET to draw people towards us by creating the type of content that builds connection. How fun is that?

The Role of Human Design in Content Creation

Human Design gives you a powerful framework for creating content that feels natural, aligned, and impactful. Here’s how different strategies work:

• Generators and Manifesting Generators: Your best content comes from responding to something in your environment. Whether it’s a question from a client, a conversation you overheard, or something that lights you up, trust that what wants to be expressed is exactly what your audience needs.
• Projectors: Your strategy of waiting for the invitation doesn’t mean sitting back passively. Assume the invitation when someone follows you, listens to your podcast, or engages with your content. Share insights that come naturally and let your expertise shine, knowing your audience has already invited you in. Remember that recognition starts with you.
• Manifestors: You’re here to initiate and impact. What’s flowing through you today? Trust that Divine inspiration and use it to create content that sparks curiosity and action.
• Reflectors: As you reflect the world around you, AKA your community, share what feels significant. Your content will resonate deeply when it mirrors the challenges and desires your audience experiences.

Shifting the Focus: Content as a Service

Instead of thinking, “What can I sell today?” ask yourself, “How will I serve today?” When you pour love, attention, and insight into your content, you’re providing immense value. Your audience will naturally want to stick around, learn more, and eventually invest in your offers.

This mindset shift is especially important in platforms like email marketing. With its impressive ROI of 4200%, email marketing is a fantastic way to deepen relationships and gently guide your audience toward working with you. Remember, your email list is a direct line to people who already trust you—no need to oversell there either.

Practical Tips for Aligned Content Creation

1. Lean into Your Human Design Strategy: Let your unique design guide you. Whether you’re responding as a Generator or initiating as a Manifestor, create content from a place of alignment.
2. Keep Your Feed for Connection: Think of your social media feed as a place to build relationships, share stories, and connect with your audience’s hearts. Reserve the hustle (sales pitches) for your stories and emails.
3. Clarify the Problem You Solve: Your ideal client needs to see themselves in your content. Spend time refining your messaging to speak directly to their struggles and desires. When they feel seen and understood, they’re much more likely to trust you.
4. Have Fun With It: When you’re enjoying the process, it shows. Content created with joy and authenticity is far more engaging than content that feels forced or formulaic.
5. Remember the Long Game: Building relationships takes time, but the payoff is worth it. When your audience feels genuinely connected to you, selling becomes almost effortless.

The Importance of Email Marketing

Don’t underestimate the power of your email list. It’s the perfect place to nurture your audience, share value-packed insights, and gently guide them toward your offers. If you’re not already using email marketing, it’s time to start. For every dollar spent, email marketing offers an average return of $42—a stat you can’t afford to ignore. Check out this episode of The Pulse on Human Design where I dive deep into the world of email marketing and how you can use it to build your business.

Trust Your Human Design Strategy

When you lean into your Human Design and create content from a place of alignment and service, it becomes easier, more enjoyable, and far more effective. You don’t need to pressure yourself into constant selling. Instead, focus on building trust, sharing insights, and showing up authentically. Your audience—and your business—will thank you.

Ready to master aligned, impactful content creation? Join the waitlist for Content by Design! This program will help you create content that connects deeply with your ideal clients, builds trust, and makes selling feel effortless. Join the waitlist now!

Listen to Episode 118 of Unjaded Now:

Ready to dive deep, uncover the magic of your design and step into the Unjaded version of YOU? Press play and let’s begin.

Links Mentioned in the Episode:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/ 
• Check out Vickie’s website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

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Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Find the Entire Transcribed Episode Here:

The transcript will be updated soon!